Several factors went into our ranking of V2. Their flavors taste great, the vapor they produce looks good, they provide the greatest number of options, and we’re impressed with their quality and commitment to developing an even better product.  They don’t have an overly-powerful throat hit, but it’s noticeable and satisfying.

We’ll start with the flavors, which come in a good variety and were all tasty. There are three different tobacco-flavored blends and three menthol/mint choices; vanilla and chocolate, coffee and cola, cherry and grape are also available, as are a number of other flavors from the company’s sister line, Zig-Zag. V2 Red (similar to a Marlboro) and coffee are our favorites. There’s a full range of nicotine choices for each flavor, from extra strong to no nicotine. All cartridges come with freshness dating, a rarity in the e-cig market. The vapor was good on the inhale but without the same power of a tobacco cigarette; it was thick when exhaled, however, allowing us to blow great rings – our biggest test for vapor clouds. Cartridge life was about equal to a pack of traditional cigarettes, right around the average for the brands we’ve tested.

V2 batteries come in white, chrome, blue and black and in the normal short and long options. They also have a unique extra-long battery which is a full 140mm long when a cartridge is attached. It not only looks elegant in a woman’s hand, but carries a significantly longer charge than more traditional-sized batteries. Automatic and manual (push-button activated) options are available, and it’s worth noting that the automatic batteries don’t have the five-second shutoff feature that most brands do. Battery life was a bit higher than average, and well above average for the extra-long battery.

Earlier, we mentioned product development. And V2 Cigs is extremely active on that front. They still offer their standard product line but also offer a premium product, the EX series. The batteries (long sized only) utilize new technology to give the user many more puffs than the classic models and come in different colors and patterns. And there’s a cartridge sleeve at the base that allows you to use either classic cartridges or EX series cartridges. They’re also one of the first e-cigarette companies to add lines of tank e-cigs, reviewed elsewhere on this site.

We sampled the V2 Ultimate Kit. It came with three batteries, one of each size; 25 cartridges; a USB charger with wall and car adapters, a portable charging case and regular carrying case, a “power Cig” that plugs directly into a USB port to let you vape without recharging, and a lanyard. Retail price is $149.95. Four other kits are also available, ranging all the way down to the very affordable Beginner’s Kit with one battery, five cartridges, a USB charger and a disposable e-cig, for $34.95. We’ve also tested the new EX batteries, which indeed do last a lot longer than the classic models.

V2 is also one of the only major manufacturers that caters to those who like to buy their own e-liquid and refill cartridges on their own, either for the fun of it or to save money. There are selections of blank cartridges and different flavors of e-liquid, as well as rubber or aluminum drip tips to make the refilling process easy.

There are lots of excellent electronic cigarettes on the market, and V2 Cigs is at the top.

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Pleasant taste is the attribute that stands out most when we think about South Beach. In particular, we enjoyed the tobacco, menthol and peach flavors – but all of their selections are tasty and well calculated. There was a moderate throat hit – not too weak, not too strong – and a definite smoothness to the vapor. This was a well-built e-cig; the only complaint we had (other than the fact that we personally prefer stronger throat hits) was that batteries needed to be replaced a bit more often than our top-rated brand. On the other hand, the batteries charged a good deal quicker than most of the competition. Battery charge and cartridge life was right around average.

There are ten flavors of South Beach Smoke cartridges available: three tobacco flavors, menthol, vanilla, chocolate, peppermint, pina colada, peach and cherry. As with most top-line companies, the carts are sold in the full range of nicotine levels from extra strong to no nicotine. One distinction that may be important to note is that all of the e-liquid in their cartridges is made in America; most of the e-liquid sold worldwide is manufactured in China. Battery selection isn’t as great as flavor choices, with just white and black batteries available in two lengths, short and 100mm. Manual (with a push button to control the inhale) and automatic batteries are both available.

Our testers had the Deluxe Ultimate starter kit to play with. It’s extremely well-equipped, with three batteries, 20 cartridges, USB and AC chargers (and it’s unusual to see a full wall charger in a starter kit, instead of an adapter for the USB charger), a car adapter, a portable charging case, a carrying case, a lanyard, and a power e-cig that attaches directly to a USB port without needing to be recharged. This kit retails for $159.95. There are a number of South Beach starter kits that come with a lot fewer accessories and a much lower price tag, like the Deluxe starter kit for $59.95.

South Beach didn’t quite make it to the top of our list of electronic cigarette brands, but it came close by virtue of its taste. It’s in our regular ecig rotation.

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If you’re looking for a powerful throat hit, you’re reading the wrong review. EverSmoke provides a very mild inhale, which as we mentioned, was very smooth. We expected that would mean thin vapor clouds on the exhale, but we were wrong; the clouds were nearly as big as those produced by stronger products. We weren’t blown away by any of the flavors we tried, but they were all relatively tasty, and good for the price.

Our review was based on the EverSmoke premium starter kit, which includes two batteries (one short, one long), five cartridges and a USB charger/AC adapter combination. When you order, you can choose either manual (the push-to-activate type) or automatic batteries. Other starter kits come in at a lower price for just one battery, or higher prices with extra batteries, a car charger and additional cartridges included. You can purchase mini-batteries (convenient for traveling) and a charging case as options. Batteries held their charge quite well; cartridges lasted right around an average amount of time (equal to about a pack of cigarettes).

Ten different flavors are available to go with the EverSmoke e-cigarette, including three tobaccos, menthol and peppermint, and an assortment of fruit, novelty and savory flavors including coffee, cherry and pina colada. Strengths run from no nicotine up to full flavor (18mg). One interesting difference is that carts come in a package of 15 that looks like a regular cigarette pack, instead of the normal 5-packs sold by other companies. It’s handier for carrying around.

EverSmoke is a sister company to South Beach Smoke, so the electronics are similar – and good. We think that most people in the market for a lower-priced vape would be more than satisfied.

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Vapor Couture is produced by the same company behind V2 Cigs, and the quality of this product is the same as that of their flagship brand. It’s unquestionably a feminine e-cigarette. The cartridges and batteries are the same thickness as you’d find with a traditional slim cigarette. And there’s no “standard” white or black battery for sale; all of the batteries and carts are in fashion colors and designs, while the LED tip is made of faceted crystal glowing in a selection of colors. The taste is smooth with a mild throat hit, and there was a nice vapor cloud on the exhale. Battery charge and cartridges each lasted a bit longer than average.

There are six flavors available for Vapor Couture: two tobacco choices (one hearty and one rich), two mint flavors (one a mix of mint and menthol), strawberry champagne and passion fruit. They’re all sold in cartridge strengths from no nicotine to full strength, with the same freshness dating as their big brother, V2. Batteries come in four different colors or patterns: brushed platinum, white with an understated VC logo, deep purple and rose gold. The cartridges are also available in the same four colors/patterns, so you can mix or match as you like.

We were able to test the L’Essentiel +1 Kit, which was equipped with two batteries, ten flavor cartridges, a USB charger and wall adapter, and a stainless steel charm necklace that can hold the e-cig (it can also be modified to be used as a bracelet). The kit retails for $99.95. Everything in the kit said “feminine” – the designers clearly know how to appeal to a female vaper interested in style. A more expensive kit is available with a car charger and portable charging case; less expensive kits come with fewer accessories and components. Other upscale accessories such as cases and purses, as well as the necklace in sterling silver, are also available for purchase.

It’s important to note that even though they’re made by the same company, the Vapor Couture line is not compatible with V2 Cigs. You can’t use V2 cartridges on a VC e-cigarette, for example. Then again, if you are looking for a feminine and stylish electronic cigarette, you probably aren’t trying to mix different products. For that vaper, Vapor Couture is an excellent choice that stands completely on its own.

Everything necessary to get started quickly is included in the SmokeTip starter kit: two batteries (the short size), a USB charger and a wall adapter, and five cartridges. No bells and whistles, of course, but that’s not what this company is all about. The flavor was good, the vapor clouds on the exhale were good, and the throat hit was noticeable but not overpowering. Technically, the product performed well, and both the cartridges and battery charge lasted a little longer than average. If you want to “step up from a Civic to an Accord,” you can buy longer batteries, as well as car chargers, portable charging kits and an e-cig which attaches directly to your computer for vaping at your desk.

What SmokeTip lacks in pizazz, it makes up for in flavor cartridges (unlike other “budget” brands). There are 21 to choose from, of course including several tobacco and menthol flavors, but with lots of savory and fruit flavored e-liquids as well (coffee and clove, pineapple and cherry, just to name a few); strengths run from no nicotine to full flavor (16mg). Other options include four colors of short batteries, or the longer white ones. The company offers free shipping with all orders, and a free battery with orders of 60 cartridges or more.

Is SmokeTip the best electronic cigarette on the market? Not quite. Is it a great deal for the budget-conscious who still want quality in an e-cig? Absolutely.